The Oakwood Team

Sherri Friend CEO of Oakwood Creative Care

Sherri Friend

President & CEO

Sherri Friend is the President and CEO of Oakwood Creative Care.  Sherri has dedicated her career to finding creative solutions to enriching the lives of individuals with perceived obstacles, and filling those lives with purpose and meaning. As a passionate advocate, she has become an effective business strategist with the proven skills needed to grow and develop non-profit organizations, enabling them to expand their reach and impact into the community. Sherri has developed an understanding of effective management of nonprofit organizations and how to effect positive change.

Sherri began her career with an internship in the United Kingdom where she had the opportunity to work in a cutting edge program for adults with developmental disabilities. Upon her return to the United States, she gained additional experiences leading home and community based nonprofits throughout Arizona. Sherri has been recognized through her leadership as 2015 Nonprofit of the Year by Mesa Chamber, received the Amazing Women Award in 2016 by the National Bank of AZ and the Phoenix Suns, and 2019 Piper Fellowship Recipient.

Three things I can’t live without:
Faith, Family, Friends

What I love about working at OCC:
The people (they inspire me)
The laughter (brings me joy),
The challenges (keep me humble and striving to push the mission of OCC to touch more lives)

One thing I’m most proud of:
The two amazing girls who call me mom!!

Favorite song:
You Are My Sunshine (from the beginning to the end of life, this song comforts, brings joy, and holds special memories shared through generations)

Sherri Friend CEO of Oakwood Creative Care

Tara Krantzman

Chief Operating Officer

Tara Krantzman is the Chief Operations Officer for OCC. Tara has tremendous passion and expertise in human services, nonprofit organizations, and philanthropy. Tara has been with OCC since May of 2012.

Tara brings over 15 years of experience working with nonprofit organizations and has developed a strong sense of devotion to the nonprofit sector centered on human services, advocating for awareness, education, health services, and enriching the lives of others. Tara has a master’s degree in Health Care Innovation and a bachelor’s degree in Family and Human Development. In 2018, Tara was identified as being one of the Top Young Professionals in the state of Arizona. “I love working with the OCC Members and Family Caregivers. They inspire me to create change and revolutionize how senior care is delivered.”

Three things I can’t live without:
My daughter’s laughter, my son’s smile, Country Music

One thing I am most proud of:

What I love about working at OCC:

Favorite Song:
I Hope You Dance



Dave Hrizak

Streamline Development


Shannon Heinze

Guild Mortgage


Ian Anderson

OmniHealth Vending


Scott Roney

Roney Business Law

Board of Directors

Phaedra Earhart

Gateway Disaster Restoration

Tonia Hilt

Dignity Health

Carlos Santana

Mesa Police Department

Harry Mitchell

Community Volunteer, Retired Mayor of Tempe, Congressman

Forrest Smith

Assistant Fire Chief, Mesa Fire Department

Thomas Betlach

Owner of Betlach Consulting

Dr. Amanda L. Jones Ziemendorf

Family Nurse Practitioner, Vitalis Medical & Healthy Living

Board Member

George Bliss

Bliss Realty